About Us

Our Story

Serial Dates was born from something wonderfully simple - a lifelong love of dates.

Growing up, dates were always present in our kitchen. Whether it was my dad's daily ritual of a date with his tea after dinner, or a bowl on the table for anyone to grab on the go, they were a constant in our home. It's a tradition deeply rooted in Middle Eastern culture - my heritage - where dates have been a source of nourishment, comfort and connection for generations.

What started as a hobby - making flavour-filled, chocolate-coated dates for friends and family - slowly grew into something more. The feedback was overwhelming. People kept coming back for more and encouraging me to share them with the world. So I did.

Serial Dates launched in London in 2024 with one simple mission: to take the humble Medjool date and transform it into something truly special. Each date is handmade using premium ingredients, all finished by hand in small batches here in London.

We believe indulgence and good nutrition don't have to be at odds. Our dates are naturally sweet, high in fibre and made with quality, carefully chosen ingredients - a snack you can feel genuinely good about.

Want to stock Serial Dates?
We're proud to be stocked in venues across London and are always looking for like-minded coffee shops, deli's and wellness spaces to partner with. Get in touch at www.serialdates.com/contact