About Us

Our Story

Serial Dates was born from something wonderfully simple - a lifelong love of dates.

Growing up, they were a constant in our home - my dad's daily ritual with his tea after dinner, a bowl on the table for anyone to grab. A tradition rooted in my Middle Eastern heritage, where dates have always meant nourishment, comfort and connection.

What started as a hobby, hand-making flavour-filled, chocolate-coated dates for friends and family, quickly became something more. The feedback was impossible to ignore - so in 2024, we launched Serial Dates.

Our mission is simple: take the humble Medjool date and elevate it. Every date is handmade with premium ingredients, finished by hand in small batches, right here in London.

We believe indulgence and good nutrition don't have to be at odds. Naturally sweet, high in fibre, made with quality ingredients you can trust - a snack worth feeling good about.

Want to stock Serial Dates?
We're proud to be stocked across London, and always looking for like-minded coffee shops, deli's and wellness spaces to partner with. Get in touch at serialdates.com/contact